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I've always recommended that founders start by completing a Business Model Canvas. I believe it does a good job of forcing your to succinctly answer many of the key questions that can impact your success.
But, I have also always felt that some of the questions are a bit formal or academic and that they don't include other important questions.
So, I decided to put together my own version. It includes most of the key questions that I ask of every entrepreneur I work with.
Including things to think about around: